Many lovers of interior decorating/design start a business without a real plan or even a complete idea of what their business will be. Will it be more like a consulting business, meaning you will get paid for your time and ideas? Will it be more like a business in which you find home furnishings for people by trapesing around town shopping for them? How will you make money? If you get paid by the hour, what will you charge? What if you present a client an idea that only took you a few minutes to come up with: How do you charge for an idea? Speaking of clients: How will you get them?
What if your interior design business can actually be seven home furnishings businesses all rolled into one? You would have seven different ways to find customers and turn them into clients.
Often homeowners who become interior design clients do not start out looking for an interior designer. Instead, they often are only looking for something new for a room. A new sofa and chair for the family room or new blinds and window treatments for instance. Updated lighting with a few new accessories or perhaps even a new outdoor living space. Just something to give their home a fresh look.
First a Customer. Then a lifelong Client.
Interior design is a relationship business. But you first need a connection to begin to build a relationship. That first connection is often simply helping to meet a specific need.
Peter Drucker, the famous business consultant and author, said “The purpose of business is create a customer.” Wouldn’t you benefit from having multiple ways to create customers?
Decorating Den Interiors© offers a business model that is really seven businesses—seven ways to create customers. This model also makes it easy to determine how to charge those customers.
Think in terms of being a store. The storeowner buys at wholesale cost and sells at retail prices. The difference is profit. And what if you have the added benefit of not actually having to own or rent a store space and keep inventory on hand?
Decorating Den Interiors enables you to operate like seven home furnishings “stores”:
- A Window Treatment Store A Furniture Store
- A Flooring Store An Accessories Store
- A Lighting Store A Closet Store
- An Outdoor Furniture Store
With this huge variety of products and styles, you can market to obtain customers in many different ways. Decorating Den Interiors arranges quarterly promotions that enable its franchisees to offer specials on various products. That means franchisees can advertise to reach prospects looking for something specific for their home. Once in the home, the design professional can begin to build a relationship that can lead to other interior design projects. You start with a customer and then turn that customer into a long-term client. We offer one-stop shopping, with the convenience of bringing all these products and more right into the client’s home or office.
But, how can you possibly get access to all these different types of products at wholesale prices? Again, Decorating Den Interiors has the answer. Its LIVV Home Collection™ of home furnishings is provided from a network of more than 135 home furnishings suppliers. Each of them has a special relationship with Decorating Den Interiors, one that offers franchisees favorable wholesale pricing, individual accounts, special promotions, and other financial incentives for both client and the franchisee.
To learn more about this Seven-in-One Interior Design business, visit: http://www.decoratingden.com/interior-design-business/